Unhealthy middle-aged people must improve their lifestyles if they want to enjoy a healthy retirement, a new government campaign is warning.
Public Health England’s One You campaign is urging the over 40s to drink less, exercise more, eat better and give up smoking.
It is the first national campaign to specifically target this group.
Currently more than two-fifths of those aged 45 to 64 are living with an illness or disability in England.
The campaign will warn those in middle-age that unless they change their ways they could die early or face a retirement blighted with ill-health.
While overall life expectancy has been rising in recent decades, the years people spend in good health has changed little.
But research has shown that living healthy in middle age can double an individual’s chances of being healthy at 70.
To encourage people to change their ways, Public Health England, the government’s advisory body, is launching an online lifestyle checker under the One You brand.
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